When it comes to getting new students, it's essential to track your site’s visitors and store that valuable data in CRM.
The site will provide a number of ways for both students and parents to interact with the facility via the likes of models. Integrating your CRM with your content management system will capture more accurate data while ensuring efficient use of employee time.
Whether it is prospective students, current students, or parents visiting your website, you can almost make sure that they will be on social media in one way or another.
As such, it is extremely important that the site be fully integrated with social media. Information on social media must be readily available on the site in the form of abstracts; This will ensure that users do not have to leave to visit your social profiles to receive this information.
Real-time information is necessary in the daily operation of educational institutions; Integrated social feeds provide the ideal way to transfer this information to your website users.
An easy-to-use content management system
Just as important as the user facing the front end of the site, the backend of the system will be used on a daily basis by site administrators and marketing departments. The content management system must be simple and easy to use, allowing full control over content updates such as news, events, courses and blogs.
A content management system that allows restricted access can be very useful in such organizations allowing employees to edit information only relevant to their departments.
Integration with both internal and external systems must also be taken into account when deciding which content management system to use.
Attractive design
The educational website should depict your culture and brand identity. This is your store window and should be used as a tool to attract new students to enroll. There must be consistency of the brand running throughout the website while also allowing the passage of the different personalities of the sections.
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