China's SenseTime says daily users of its augmented reality tech number 100 million
China's SenseTime, which sells augmented reality technology to other companies, has seen global daily active users of that tech grow to 100 million from its launch of the business in 2016, a company executive said.
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Augmented reality (AR) features allow users to apply filters or effects such as cat ears or photos or even livestreamed video to visual content. Apps that employ SenseTime's AR tech include Twitter-like Weibo, video site Bilibili and social e-commerce app Xiaohongshu.
He also said SenseTime was combining its AR capabilities with its smart driving technology.
It has helped develop AR mini-buses that feature level 4 autonomous driving technology - where a vehicle can handle all aspects of driving in most circumstances with no human intervention - as well as AR effects that can be used, say to show passengers relevant commercials on their windows as they pass a particular site or photos of how a street used to look in the past.
Some of the buses are currently being operated in China's eastern city of Wuxi.
"We first implemented AR effects online, and now we are trying to apply more AR offline," said Wang.
Wang anticipates SenseTime's smart driving technology will be installed on 20 million cars over the next seven years and it has secured contracts with Chinese automakers like BYD and Great Wall Motor.
Wang declined to comment on how much SenseTime earns from its AR or smart driving tech.